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The Playbook for 2013 contains 20 target market segments and specific scripts that you may use to speak to prospects about these opportunities. There are additional marketing ideas and tools identified in this powerful document.
Game Plan 2013/ SCORE Program
PGR has implemented several versions of prospecting campaigns under the theme of SCORE. The program was highly successful for the agents that embraced and participated. There were a series of target markets identified for each day with recommended scripts and supporting marketing solutions. This is an excellent program for new agents or agents who just need a boost in their sales pipeline.
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